It all started with an entrepreneurial and tenacious couple who, fresh from Italy, started SPITWATER in the bordertown of Albury, New South Wales. For almost forty years, everyday Australians have been running their businesses with a SPITWATER at the ready.
Today these iconic products are prolific in Australian industry; famous for being reliable and long lasting, just like the solutions specialists who have joined the team along the way.
The family now comprises of solutions specialists across Australia from Albury to Alice Springs, Gatton to Geelong, Wynyard to Wingfield, Canberra to Perth; some have been part of SPITWATER since the start.
The past is important, but the future is our focus. Your SPITWATER specialist will be with you for the long haul anytime you need advice, a quick service or a clever solution.
Speaking of long hauls, the factory that built the original SPITWATER pressure cleaner is the same place it is masterfully designed and engineered for tomorrow.
With dedicated locations across Australia, we are where you are. There is hardly a region where you can’t get a new SPITWATER, JETFIRE, VACSTORM solution or have the old faithful serviced.
Giancarlo and Maresa Martinotti start a company in Turin, Italy, that designs and manufactures JETFIRE and SPITFIRE space heaters, and later SPITWATER pressure cleaners.
The Martinottis relocate to Australia and open a factory in Albury where the first SPITWATER is made in Australia. The introduction of a locally made pressure cleaner disrupts the Australian market and the brand quickly becomes popular with Australian industry. SPITWATER becomes a regular attendee at rural field days around the country, and regional dealers start to emerge, some of whom SPITWATER is proudly still working with today. By the late 1980s, distribution and service centres open in metropolitan Adelaide, Brisbane and Melbourne. At the end of this decade, the Martinotti's son Andrea joins the business.
At the start of this decade, distribution and service centres are established in Sydney and Perth. Meanwhile, the reach and reputation of SPITWATER grows across Australia through continued presence at rural field days around the country, and the brand becomes readily recognisable through TV and radio campaigns. Unique SPITWATER solutions start to emerge because SPITWATER’s distributors are listening to what Australian businesses want and need to achieve their cleaning goals. Export becomes a significant part of the business, as large multinational customers in South America, Asia, and Europe seek out SPITWATER. The JETFIRE space heater is launched in Australia and export into Europe and South America commences for this product too. Dedicated new buildings are constructed in Albury and the factory invests in its own powder-coating plant to cater for the increased demand. In the mid 1990s, Giancarlo and Maresa’s daughter-in-law Prue joins the business in Albury.
The network of distributors and dealers expands further across the nation into key regional and metropolitan hubs in all states and territories. Teams in the capital cities continue to work with customers to provide SPITWATER solutions and further establish SPITWATER’s reputation in the market. Back at the factory in Albury, significant investment is made in plant and equipment incorporating advanced manufacturing technologies. Lean manufacturing is introduced to the team and the digitalisation of the factory starts to take hold.
Ahead of its 40th anniversary of manufacturing in Australia, the SPITWATER brand undergoes a revamp and the factory adopts the new name OTTICO Equipment. The new name is a blend of the founders’ family name Martinotti and the word ‘company’, representing the innovative culture originally created by the Martinottis and continually shaped by the collaborators and contributors that have made SPITWATER what it is today. It’s an exciting era for the SPITWATER teams and strategic partners across the country, with a new look, new products launched, and continuous technology improvements. Even with all this change and growth, SPITWATER is still as ruggedly reliable as ever.
Tough + ready to remove cemented chewing gum or wash croc cages and theme parks, and even during the East Timorese crisis. With no notice, Defence needed the impossible: 40ft containers full of pressure cleaners trucked from Albury to Darwin, and shipped to Dili. We got the job done... ruggedly reliable, as always.